The NHL has long been the gang that couldn’t shoot straight when it has come to marketing their game. But this post-season has shown they might just be getting it.
The History Will Be Made campaign is simple, yet brilliant and it has really gone viral, whether through the ads posted to the NHL’s YouTube channel or through the countless fan-created versions that are out there. The league has also embraced Chris Pronger as the villain, a role he relishes. He practically has his own channel of videos on NHL.com.